Section 1: Single Choice (50marks, each for 2 Marks 1) Which of the following is

Question

Section 1: Single Choice (50marks, each for 2 Marks 1) Which of the following is NOT an accurate description of marketing? A) Marketing is the creation of value for customers. B) Marketing involves managing profitable customer rela : C) Marketing emphasizes selling and advertising exclusively D) Marketing involves satisfying customers' needs. E) Marketing is building value-laden exchange relationships with customers r relationships ) According to management guru Peter Drucker, "The aim of marketing is to : A) maximize profits of the company B) emphasize customer wants and not customer needs C) make selling unnecessary D) fulfill unrealistic customer expectations : E) sell products is the process of developing and maintaining a crucial fit 3)he between the organization's goals and capabilities and its changing marketing opportunities A) Benchmarking B) SWOT analysis ? 2 C)Market segmentation D) Strategic planning E) Diversification 4) Which of the following is true with regard to stra level, the company starts the strategic planning process ng what portfolio of businesses and products is best for the

Explanation / Answer

Ans 1. Option A. "Marketing emphasizes selling and advertising exclusively."

Ans 2.  Option C. Make selling unnecessary---“ he states we need to understand the customer so well so that the product and service fit his needs and sells itself.”

Ans3 .option D. Strategic planning

Ans 4. option C. "Finding the game plan for long-run survival and growth is the focus of strategic planning"

Ans5. Option B. Micro Environment

Ans 6. option A. Marketing environment

Ans 7. option A. "most marketing managers are overloaded with data and often overwhelmed by it."

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