What role does the mission statement play in the planning process? Sets company

Question

What role does the mission statement play in the planning process? Sets company direction Guides day to day activities Sets purpose of business Links strategy and operations Given what you know about Twitter's plans, which one of Twitter's goals listed is a strategic goal? 0 Increase data licensing revenue by 50% Increase internal capacity to meet client requests for engineered predictive models and algorithms on massive scale data sets by 20% by the start of the second quarter Strengthen the core user base usage by time spent on timeline, content generation, and mobile engagement Update the profile experience on the iPhone with an increased focus on bios, tweets, and photos Tactical goals link a company's strategy with its operations. Given what you know about Twitter's planning process from the reading, which one of Twitter's goals listed is a tactical goal? Complete coding and testing of look-a-like targeting functionality by end of third quarter Grow annual revenues by 18%, or more to a range of $1,365-1,375 million Expand premium ad products for advertisers to create, manage, and activate tailored audiences including mobile advertising IDs, mobile phone numbers, and look-a-like audiences Be one of the top 10 Internet companies in the world as measured by revenues

Explanation / Answer

Q1 a) sets company direction

Q2 b) increase internal capacity to meet client requests for engineered predictive models and algorithms on massive scale data sets by 20% by the start of the second quarter.

Q3 c) Expand premium ad products for advertisers to create, manage, and activate tailored audience including mobile advertising Id's, mobile phone number, and look a like audience.

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