The Rise and Fall of Eastman Kodak: How Long Will It Survive Beyond 2011? This c
ID: 429528 • Letter: T
Question
The Rise and Fall of Eastman Kodak: How Long Will It Survive Beyond 2011?
This case was prepared by Gareth R. Jones, Texas A&M University.
What is the current state of Eastman-Kodak?
How can an organization which had 80% of the market at a certain point, fail?
What opportunities & why did Kodak miss them?
What did the competition do differently?
Why did Kodak fall so far behind?
What caused Kodak's demise?
What role did Kodak's leadership play?
What would you suggest Kodak have done?
What would you suggest Kodak do now (2013)?
Explanation / Answer
the only reason is they failed to capture the market pulse. and what customers are really expecting and the competitors strategies. thats why now they are at this situtation.
if they tune their products into other segments they may be survive. atleast they should produce micro chips to the cameras and high end cameras at lesser cost, a camera with music system etc.
Kodak is produced products only in the concentrted area, now there is no market for cameras because of lates mobiles.
the technological changes in mobile market leads to down the Kodak.
now there is no room for kodak in market.
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