The concept of social responsibility is challenging for marketers except when: c
ID: 429691 • Letter: T
Question
The concept of social responsibility is challenging for marketers except when:
costs related to social responsibility initiatives have a negative impact on profits.
the needs of consumers and the society can be served at a profit.
consumers aren’t concerned with a product’s benefits to society or the environment.
environmentally-minded product adjustments result in inferior products.
the needs of society conflict with the needs of individual consumers.
n a command economy,
the prices set by government planners tend to be very flexible—changing according to supply and demand.
consumers are not given any freedom of choice.
activities such as market research, branding, and advertising are performed frequently.
producers have little choice about what goods and services to produce.
producers get to decide what and how much is to be produced and distributed by whom, when, to whom, and why.
A restaurant may have low customer value for all the following reasons except:
the restaurant has an unfavorable location.
the restaurant’s customers perceive the prices to be too high.
the dining experience is perceived to be greater than the cost to the customer.
the food isn’t flavorful.
the long wait times are not worth the wait.
From the perspective of macro-marketing, the discrepancy between the small quantity of a product that individual consumers need and the large quantity that firms produce exists because:
businesses can satisfy customers better when they have large inventory surpluses.
it is necessary to achieve customer satisfaction.
society has evolved past a subsistence economy.
businesses prefer to store products for long periods.
firms seek to benefit from economies of scale.
Which of the following statements is true of marketing-oriented firms?
Marketing-oriented firms think of customers as primarily existing to buy the firm’s output.
In marketing-oriented firms, the total system’s effort is guided by what individual departments would like to do instead of what customers want.
Marketing-oriented firms focus on making and selling whatever products are easy to produce.
In marketing-oriented firms, there is a lack of a central focus, as managers tend to build “fences” around their own departments.
In a marketing-oriented firm, every department’s activities are guided by what customers need and what the firm can deliver at a profit.
The marketing concept is based on the goal of:
making a profit.
satisfying customers at a profit.
the production-oriented approach.
producing the largest assortment of goods.
getting customers to buy whatever a firm decides to produce.
Government planning in a command economy is least likely to work well when:
the economy is simple.
the economy is complex.
there is drought.
the variety of goods and services is small.
there is political instability.
Which of the following statements is true of marketing?
Marketing doesn’t occur unless two or more parties are willing to exchange something for something else.
Marketing should begin with the production process followed by potential customer needs.
Marketing activities are limited to selling and advertising.
A marketing exchange focuses on making a single transaction.
Marketing only applies to for-profit (not nonprofit) organizations.
Which of the following activities is part of the production process?
Estimating the prices potential customers are willing to pay
Identifying competing companies
Making goods or performing services
Deciding whether to sell goods directly to consumers or through retailers
_____ can be defined as the extent to which a firm fulfills a customer’s needs, desires, and expectations.
Social responsibility
Customer value
Customer satisfaction
Organizational viability
Customer equity
Explanation / Answer
1. The needs of consumers and the society can be served at a profit.
2. Producers have little choice about what goods and services to produce.
3. the dining experience is perceived to be greater than the cost to the customer.
4. firms seek to benefit from economies of scale.
5.In a marketing-oriented firm, every department’s activities are guided by what customers need and what the firm can deliver at a profit.
6. getting customers to buy whatever a firm decides to produce.
7.there is political instability.
8. Marketing activities are limited to selling and advertising.
9. Making goods or performing services
10. Customer satisfaction
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