Describe the strategy of Ford, using the strategy model in Figure 1.4: Describin
ID: 430043 • Letter: D
Question
Describe the strategy of Ford, using the strategy model in Figure 1.4: Describing Dyson's strategy, on page 20 of Foundations in Strategy, as a guide to frame the strategy description from the following two perspectives:
First, the static perspective:
Where is the firm competing? What is the product? What are the firm's vertical and geographical scopes?
How is the firm competing? What is the basis for the firm's competitive advantage?
Second, the dynamic perspective—the firm's preparation for the future:
What does the firm want to become?
What does it want to achieve?
How will it get there?
Explanation / Answer
Ford Motor Company stated that the ford has passionately committed to providing personal mobility for people around the world. They anticipate consumer need and deliver outstanding produces and services that improve people lives.
Their stabilizing the climate by considering reducing long-term emission.
Ford firm competing from Michigan Avenue in Dearborn, Michigan
The product are automobiles, luxury vehicles, commercial Vehicles, Automotive parts.
Ford having vertical scope on the business in the year of 1928, ford CEO got an idea for vertical scope on his business, all the manufacturing raw materials were leading high cost so CEO think to control entire production cycle starting from product manufactured up to distribution level.
Geographical scopes for the ford is doing the business with all over the world, mainly ford try to get the market in India, UK, China, Malaysia. In China ford having significant growth
The Ford is competing by implementing strategy:
One ford Strategy, Friendly competition, less or more new approach, Globalizing the Ford brand, make more fuel - efficient cars.
Ford competing with benefit for safety and fuel efficiency, it aims for young people, ladies and average income consumer.
Ford want to become Globalizing the Ford brand.
They can achieve by current strategy implementing, they are using solar energy for their manufacturing plants. They are concentrate in making hybrid vehicles by renewable and recyclable materials. They are using natural fiber composites behalf of glass fiber.
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Dyson get frustrated by products that don’t work properly. Design the product and there are about for the invention and improvement of the product.
Dyson Firm is competing from Malmesbury, Wiltshire, England, United kingdom.
The Product that they are designs and manufactures vacuum cleaners, hand dryers, bladeless fans, and heaters.
Dyson form having vertical scope because they design and they manufacture the product, Earlier Dyson encountered some problem while manufacturing the product, it lead Dyson made some improvement in 1974, Dyson had a fiberglass prototype of a barrow with a ball instead of a wheel. Then find out Junior vacuum cleaner, Dyson developed 5,127 prototype designs between 1979 and 1984. Even though he can’t receive the license in America and UK for his product Finally, In 1991, it won the International Design Fair prize in Japan, and became a Status symbol there.Using the income from the Japanese licence, James Dyson set up the Dyson company, opening a research centre and factory in Wiltshire, England, in June 1993.
Dyson geographical scopes, they are sells machines in over 70 countries.
Their Goal is design the product and there are about for the invention and improvement of the product.
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Dyson form having vertical scope because they design and they manufacture the product, Earlier Dyson encountered some problem while manufacturing the product, it lead Dyson made some improvement in 1974, Dyson had a fiberglass prototype of a barrow with a ball instead of a wheel. Then find out Junior vacuum cleaner, Dyson developed 5,127 prototype designs between 1979 and 1984. Even though he can’t receive the license in America and UK for his product Finally, In 1991, it won the International Design Fair prize in Japan, and became a Status symbol there.Using the income from the Japanese licence, James Dyson set up the Dyson company, opening a research centre and factory in Wiltshire, England, in June 1993.
Dyson geographical scopes, they are sells machines in over 70 countries.
Their Goal is design the product and there are about for the invention and improvement of the product.
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