What primary data collection methods would you propose for the following researc
ID: 430381 • Letter: W
Question
What primary data collection methods would you propose for the following research projects? Briefly support your choices.
Sporting goods retailer wants to determine college students' brand preferences for athletic apparel, jogging shoes, and exercise equipment.
A manufacturer of shipping boxes wants to know who makes the buying decisions for his product among present and prospective users.
A restaurant chain wants to determine customer preferences for the physical layout and atmosphere in casual dining experiences.
Explanation / Answer
Sporting goods retailer wants to determine college students' brand preferences for athletic apparel, jogging shoes, and exercise equipment. questionnaire in order to identify the college student preferences as they will be more willing to fill up questionnaire.
A manufacturer of shipping boxes wants to know who makes the buying decisions for his product among present and prospective users. Interviews. It can help to understand the people involved in making buying decisions for the company products.
A restaurant chain wants to determine customer preferences for the physical layout and atmosphere in casual dining experiences. focus group interviews to understand customer preferences and expectation.
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