You are the CMO? (Chief Marketing? Officer) for CAPABLE JUICE. CAPABLE JUICE is

Question

You are the CMO? (Chief Marketing? Officer) for CAPABLE JUICE. CAPABLE JUICE is a company that sells a line of? premium, all-natural juices. CAPABLE JUICE is marketed as a tasty beverage particularly? well-suited for people who emphasize health and wellness in their lives. To? date, your company has only sold in the Country? C, but you are now preparing to make your first expansion into a foreign market. Previous research has narrowed the candidate countries down to three. Regardless of which country is? selected, it has already been determined that CAPABLE JUICE will be sold to local distributors who will then be responsible for selling to local retailers? and, ultimately, consumers. Your Chief Financial Officer? (CFO) has provided you some preliminary financial? information, and you have also been handed a report created from the GfK Consumer Trends Global Consumer Survey. This survey reports information about each country.? Importantly, it dives deeper and also segments consumers by their relative income and occupational status. In the Country? C, income and occupation have been important characteristics to identify CAPABLE JUICE consumers. Review the data from the CFO and from the GfK consumer report.? Then, make some preliminary financial estimates about the likely financial performance of CAPABLE JUICE. Based on your? estimates, make some preliminary recommendations for CAPABLE? JUICE's future international expansion.

1. Which country has the segment with the fewest consumers in? it?

2. Which country has the largest total number of potential consumers in? it?

Explanation / Answer

1. Which country has the segment with the fewest consumers in it?

Ans. - the Basque Country and Galicia in Spain have the fewest consumers in this segment. As in these two countries have the lowest consumption rate for juices.

2. Which country has the largest total number of potential consumers in it?

Ans. - Countries in North America mainly the USA has the largest total number of potential consumers in this segment. As they have the highest consumption rates for juices and got the revenue of 2467m USD in 2018 for apple juices only. They got the largest number of revenues for cold-pressed juices and fruit and vegetable blends also.

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