Companies use the marketing communications mix differently, depending upon the i

Question

Companies use the marketing communications mix differently, depending upon the intended target audience. As you learned, having a well-coordinated integrated marketing communications strategy is important in order to deliver a clear and compelling message to customers.

For your discussion, provide an example of a company that you feel has used well-integrated marketing communications tools. Discuss why you feel the company has done a good job with their IMC efforts.

Also, provide an example of a company or product brand that hasn't done a good job with communicating their message to customers. How might the company better leverage the marketing communications mix to successfully communicate with customers? Propose an alternative with supporting details. Then exchange views with other classmates.

Explanation / Answer

Integrated Marketing Communication are a very important type of communication tools inside an organisation for providing efficient communication model. Gradually increasing tips in this specific set of tools is very necessary for provision of a specific model in an organisation.

There are 6 steps in Integrated Marketing planning

Knowing the targeted audience
Developing the situation analysis
Determine the communication objectives
Determination of the budget
Applying Strategies and tactics
Evaluation and Measurement

Knowing the target audience

By knowing your target audience you can easily implement the Integrated Marketing strategy into your organisation and can provide the most effective way of the integration. Badminton your audience you can easily apply Different techniques as well as communication model into different integrated marketing strategies for taking out a better outcome.

Developing the situation analysis

Best specific term is generally defaulter SWOT analysis for the organisation. By carrying out a SWOT analysis we can easily increase the brands internal strength as well as assessment of the business and can be provided. This specific strategy provide the base and support for the organisational determination of opportunities and threats as well.

Determine the communication objectives

Determination of we can implement the needed strategy into the organisational structure. Determine the goal that what you want to accomplish with her specific Integrated Marketing Communication strategy can increase the overall effectiveness of your plan's term.

Determination of the budget

By determining the overall require budget for the organisation and calculating the available funds can easily help you in determining the correct strategy according to your budget for the betterment of the organisation. This is specific step is necessary to determine the overall size of the applicable strategies.

Applying studies and technique

After selecting the budget one should be easily able to apply the selected strategy and tactics and to the organisational communication. To accomplish the objectives you need you can apply the strategies as well as tactics on specific actions by providing the budget selected.

Evaluation and measurement

After applying detecting and overall steps which we have followed evaluation of the effectiveness of the IMC strategy is very necessary. For looking is each and every step of the plan is working out efficiently and correctly evaluation and measurement of the specific strategic is very necessary. By measuring and evaluating you can easily determine the errors in the specific IMC strategy and can provide a better support for the next time.

Walmart is one of the finest examples of implementation of integrated Marketing Communication. This type of approach of using Integrated Marketing Communications definitely enabled Walmart to be more productive as well as to generate better revenues from the same management system. Better organisational structure and availability of opportunities for the company. Walmart has been very successful in maintaining these standard for improvisation of the advertisements as well as its overall promotional activities who were the different communication sources. Integrated Marketing Communication has proven to be extremely effective as their overall sales and impact on the customers has widely increase after application of the Integrated Marketing techniques which is one the main parts of the organisation for improving their position in the market and to provide better support to the overall structure of marketing, sales and promotions or advertisements.

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