n the Unit I introduction to this course, Theodore Levitt’s remarks about the co
ID: 431271 • Letter: N
Question
n the Unit I introduction to this course, Theodore Levitt’s remarks about the contrasting needs of the seller and the marketer were shared. Levitt described how satisfying the needs of the customer is now the pathway to marketing success. This concept and others related to the four Ps of product, price, promotion, and place were further explored throughout the units. For this reflection paper, respond to these three prompts: Reflect on how this introductory marketing course has changed your view of how the field of marketing works. What was the most surprising thing you learned? What do you need to learn more about? Do you see the rise of consumer power through evolving changes in technology? If so, how? If not, why not?
Explanation / Answer
The course had allowed me to understand that there is a difference of needs when it comes to the requirements of the different involved parties with the process of being able to market their products. How they market and where they market also presents us with the potential of being able to select the best possible outcome for a targeted sector in order to be able to fully utilize the best possible practices that can be followed in the industry we are a part of. Depending on the needs of the customer, we can say that this will allow us to understand how needs put a change in the way a situation is observed in the process.
We can say that at any level of implementation, there is a difference in the needs of different parties that are involved. Not only that but the difference in requirements and expectations alone causes us to realize the need of taking the customer-centric view in order to realize the end goal of any of our services and products being offered to them. Thus, we can say that such differences are natural in any type of business or the way it is perceived as well as allow us to understand the difference in the expectations as well as the need of the different levels of the business market.
The most surprising thing I learned during the study of the course could be said to be the individualistic needs and the way they are represented in the way a product is approached at the different levels of the market. Consumers have a different need than the intermediary/retailer which have a basic need to sell any and every good. The company that manufactures the goods or provide the service, allows us to understand their view of their understanding of the market as well as their target audience.
In order to fully utilize the concept I would need to learn more about the various levels of business manufacturing and the ways that businesses utilize these in order to be able to create sustainable practices which allow them the benefit of being able to compete in the market for customer support as well as creating a brand image and customer loyalty. While it should also be noted that the various differences between the different levels allow us to. understand how each need can be easily implemented in the process and be utilized in over to allow maximum utilization of every available resource based on the needs of all the available parties.
Yes, I do believe that there are certain changes in the way customers are regarded as well as how customers perceive the product and services that are currently present in the market. For instance, there are better resources, better utilization of the factor of choice and the presence of alternatives, accessible services and goods as well as the factor of global connectivity which allows even greater level of flexibility to the customer's, increasing there potential in the terms of purchase as well as their power in the terms of their presence in all the prevalent factors of the processes of the different levels of business.
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