Managing the Marketing Strategy Process Marketing of Pizza Hut Web With the adve
ID: 431924 • Letter: M
Question
Managing the Marketing Strategy Process
Marketing of Pizza Hut Web
With the advent of mobile technology, new avenues have been opened to marketers to reach their target markets in new ways.
Pizza Hut is the world’s largest pizza chain with more than 10,000 restaurants in 100 countries. It was also one of the top 35 U.S. Internet retailers. Pizza Hut is online business initiative that produces hundreds of millions of dollars in annual revenue. Specific emphasis is placed on Pizza Hut’s multichannel marketing approach to creating a unique customer experience and customer engagement platform.
Examine the company’s interactive website, and then formulate recommendations to the company.
Explanation / Answer
Recommendations to the the company:
* Pizza hut must improve its website attractiveness with some vedios showing people enjoying pizzas. There website have no vedios, it will be an advantage over other competitors if they include this recommendation.
* The company may create a blog with lots of contents, this can be a marketing tool for them to get connected with the customers and give them a platform to ask questions and post queries.
* Being a strongest pizza chain, it's website don't include photographs. It can be recommended to the company to include some photographs of the owners, chefs, and celebrities visiting the pizza hut at different locations. This can be an innovative approach to the pizza companies.
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