BIG company can advertize on three different websites-Yahoo, YouTube, and Facebo
ID: 431999 • Letter: B
Question
BIG company can advertize on three different websites-Yahoo, YouTube, and Facebook. Cost and exposure of each advertisement on these sites are given below: Website YouTube MSN Facebook Cost /ad S5000 S4500 $2000 Reach /ad 15000 5000 6000 BIG needs to make sure they are reaching at least 500,000 viewers through these ads while keeping their cost to the minimum. There are few other things BIG marketing executives need to keep in mind while planning such as BIG needs to have at least two ads on each one of the websites. Moreover, BIG needs to reach at least 100, 000 people through YouTube and Facebook.Explanation / Answer
The power that social networks have in helping to attain a successful business is commendable. It is not only effective within digital marketing strategy but advertising on social networks helps in gaining more followers increasingly. It is more than effective in today’s world where people are dependent on the internet media for everyday work.
The majority of social networks offer room for advertisements on their platforms, which could be promoting messages or creating specific advertisements. Furthermore, they allow segmentation of target public and with this its easier to chose the target audience. Promotional messages helps in reaching more people and be directed towards obtaining successful results.
In order to maximize the presence on social networks, being known and driving traffic towards social profiles is recommended.
With the given Matrix of Cost and Reach , and also keeping in mind the requirement of posting two ads.in each of the sites, it is only advisable to have the ads be flashed on Youtube and Facebook as the major chunk in order to mark the 100.000 count of reach , as these two cost sless as compared to MSN and thus should not be prioritized. However to maintain a ratio of distribution, ads can still be published on MSN, however in the least possible number.
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