Thinking outside the box is critical in developing and implementing successful m

Question

Thinking outside the box is critical in developing and implementing successful marketing strategies. As the first technology company to open its own stores, Apple took a different approach to enhancing the customer experience by giving potential customers the opportunity to play with their products before buying them. This “Shop Different” approach was a “play” on Apple’s “Think Different” marketing campaign. Read the case study and write a 750 – 1,000-word response answering the following questions: Outline all the reasons that Apple needed its own stores. What benchmark would you recommend be used to evaluate the success of Apple stores? What is so special about the store elements? Can they be improved? Should other technology companies open their own stores? What lessons can be extracted from the Apple stores idea and usefully transferred to other business contexts?

Explanation / Answer

Apple store successfully celebrated ten years at retail which eventually was initiated with an objective to effectively attract customers and efficiently compel them to buy Apple products. However company stores have now become destination for people around the globe trying out new products determining if Apple devices including iPhone, iPad and Mac computers are really best for them.

Apple's ability to be successful at retail where others mostly have failed is nothing short of astounding achievement. Effective application of novel ideas along with highly sought-after products had indeed facilitated the organization to win out. Apple's stores have now become the benchmark by which all other retail outlets are judged.

Apple made an elegant move of making the retail experience in its stores uncomplicated. When customers go into one of its stores they find a hygienic, simple look that invites them to try out products. Once they find what they're looking for they can just tell one of the salespeople and walk out of there in a matter of minutes with a new Apple product in hand. Simplicity indeed facilitated with supremacy in Apple retail stores which company is now profiting heavily.

Apple does facilitate to effectively establish an environment where workers are encouraged to share knowledge and cross train each other. Apple does constantly imply it by indulging the importance of shared spirit, eagerness to learn and being a team player. Establishing cross training is significant for organizations and departments as it does facilitate to effectively ensure that things can move effortlessly in absence of other team member.

Apple stores generally focuses on eradicating barriers among people and product which indeed can facilitate business in varied ways. Thus lessening barriers among employees in different divisions to create a boarder team atmosphere is one way to interpret the Apple store concept. Furthermore it aims to effectively break down barriers concerning consumer interactions by using technology, meeting spaces and follow-up calls or emails.

Steve Jobs understood one of the major challenges of technology even if you create products that are easy to use however variety of things that individual want to use technology for often creates complexity. Apple used this problem to its advantage as salespeople inside the stores are very well of their products thus when customers explain their needs they immediately take care of it. Even though 50% of people buying the products are new Apple’s products indeed are simple to understand and use however if you have a problem sales people immediately can take care of it in their stores.

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