Choose a major organization or company that is of interest to you from the follo
ID: 432720 • Letter: C
Question
Choose a major organization or company that is of interest to you from the following list.
Auto Manufacturers-Major: Ford or Toyota
Major Integrated Oil and Gas: ExxonMobil or Shell
Major Airlines: Southwest Airlines or JetBlue
Air Delivery & Freight Services: Federal Express or UPS
Beverages – Soft Drinks: Coca-Cola or PepsiCo
Discount, Variety Stores: Wal-Mart or Target
Provide a brief profile of the organization, its origins, its leadership, nature of the total industry, and the organization’s current and projected position in that industry.
Installment One of your organization case study should include the following:
Describe the most important political, economic and social realities facing this company.
What are the most predominant current and anticipated macro-environmental conditions within which the organization must operate?
Explanation / Answer
Answer:
I will select company Coca-cola from the given list. The profile of said company in brief is given below:
Coca-cola is an American company and manufactures the carbonated soft drinks. It's history dates back to more than 100 years ago, when it was invented by John Pemberton as a patent medicine. It was later bought out by businessmen Asa Griggs Candler, whose mission and vision has led the company to achieve dominant status in the market of soft-drinks. The drink's name comes from two of it's ingredients: coca leaves and kola nuts. The company does not produce the product by itself, instead they produce the concentrate which are then shipped and sold to their licensed bottlers, who hold the exclusive rights of producing the coca-cola drinks. After bottling, these products are supplied to the retailers, distributors, vendors, restaurants throughout the world. The company has diversified it's business by producing various product mixes such as carbonated soft-drinks, fruit flavored soft-drinks, fresh fruit juices, mineral water, energy drinks for sportspersons. The company is selling it's brand in almost every country and corner of the world. Currently, the company is holding a leader's position in the soft-drinks industry and it is expected to retain the title for years to come as no other competitor except Pepsico, is anywhere near Coca-cola.
The company is facing following realities during it's operations:
Political: The products of Coca-cola are regulated by government for use of it's ingredients and the company should comply with strictly, in order to carry their operations. Any change in the law can affect the operations of Coca-cola.
Economic: Coca-cola is having it's presence in most of the countries of the world. The customers of these different countries are being served according to their regional taste and requirements and Coca-cola has customized their products in required ways. The economic position of company is mostly dependent on the beverage industry and most of it comes outside of USA. Hence, the company needs to carefully monitor the market conditions and requirements of customers of that particular country.
Social: Customers all over the world are becoming increasingly health conscious. They don't want to drink these fatty and sugary carbonated soft-drinks. This aspect needs to be studied by the company. Now, it had introduced recently low fat and low sugar drinks which may cater to the needs of the health conscious customers.
The major conditions under which the company has to operate are discussed below:
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