No Spacing Text Box Shape P Normal Part IV: Profile of Market Served Singha Corp

Question

No Spacing Text Box Shape P Normal Part IV: Profile of Market Served Singha Corporation has started to oversee the beverage business of Boon Rawd Brewery by establishing Singha North America Inc. to be the sole importer of Singha beer under the management of Boon Rawd Trading International Co., Ltd. It oversees the management of distributors in the United States of America. Singha beer wants to be the top lager beer imported in the US market. Singha targets customers in USA, especially in San Francisco by demographic. Singha's target market is American and Asian-American people who is in the middle class to upper class and loves Thai food because Singha beer goes well with the taste of Thai foods. So, Singha beer is sold mostly with Thai food in many Thai restaurants in San Francisco. Due to this market-served profile, Natilapa Inc. always does the sales and promotion with American's favorite Thai restaurants such as Farm House Thai restaurant, Lao Table, and Osha Thai to serve the beer to target customers. Be more specific in describing the target market. Is it Thai restaurants, Asian restaurants Bevmo stores, etc. Are there regions such as SF or LA? Marku The marketing mix of the company was as follows: 1.Product Singha was a beer with differences in alcoholic content; Singha beer contained 4 005

Explanation / Answer

Marketing and sales is a huge part of running a restaurant or food business. It is what gets people to walk through the restaurant doors, sit down and order.

One of the tools that you have on hand is customer profiling. Any business is going to reach out to multiple types of customers. If are able to identify them, you can optimize your marketing, prices, menu and customer service to appeal to them.

Here, the target market for Singha Corporation is Thai Restaurants as beer taste well with thai food. So their, most important group of potential customers are American and Asian-American middle to upper class people especially from San francisco. These are potential customers who want to have an enjoyable time whilst drinking a good refreshing beverage.

Also,ensure that products prices take into consideration peoples budgets, and that these people appreciate the product and know that it exists, including where to find it.

Related Questions

Navigate

• Browse (All)
• Browse N
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.