Christopher Ahlberg, CEO of Recorded Future (RF) has a decision to make about th

Question

Christopher Ahlberg, CEO of Recorded Future (RF) has a decision to make about the direction of his company. Recorded Future’s “temporal analytics engine” is a set of quantitative and visualization tools that could help predict future events from past events recorded on websites, blogs, Twitter and other public sources. In the past RF had used its tools for governmental and financial services organizations, using each organization’s private data. Now Ahlberg is considering joining a number of other companies in the multi-billion dollar consumer data broker industry. He’s considering the creation of a set of standardized (versus bespoke), Software as a Service applications, using a stockpile of public data, and consumer records. This data will be used to predict consumer or crowd behavior.

Read through the “Predicting Crowd Behavior...” paper (Do not worry about the math and statistics in the case. Just make note of the events and details that could be predicted). What do you think is the future of such predictive capabilities? Be sure to justify your choice.

A. It will be possible to predict all major political events

B. We are only really able to see these predictive events in hindsight

C. Like the movie “Minority Report” we will be able to prevent future crimes

D. One day the use of social media will fade, and with it, the power to predict crowd behavior

Explanation / Answer

A. It will be possible to predict all major political events

Using big data analysis understanding the situation and having an understanding of opinion of many of the people in the society would definitely enable us to provide major improvement in assessment of political events. Big data analysis what provide extensive support to the overall decision making as well as understanding of the situations created over social media and other platforms.

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