Boston Pizza: Describe the below details of Boston Pizza using the internet rese

Question

Boston Pizza:

Describe the below details of Boston Pizza using the internet research and add the references :-

- Mission and goals of the company.

- Sustainable competetive advantage ad core competency of the company.

Describe your target market(s) for the products within the Global Market Briefly identify the geographic, demographic, psychographic and behavioural characteristics of the target market(s) for the brand. Discuss if there are multiple target markets for the brand (by product? Region? etc.) Are these target markets the same in each country? If not identify Create a persona/provide 2-3 images of the target market.

Explanation / Answer

Boston Pizza is committed by deliver Quality Services in Canada via its large operational chain including 380 restaurants. They have a core availability of a diverse menu where they serve pasta, pizza, burgers and their famous boston Pizza Wings. Main concept is being a Sports Bar and a Boston pizza outlet under the same roof. Providing hand pressed pizza as well as having a very diverse menu enable them to capture large amount of market as compared to the competitors. Including television for sports lovers in other Sports Bar is also one of the most intuitive marketing strategy implemented by any pizza chain in Canada.

Continuously enhancing the brand as well as implementation of new things in the organisation to improve the customer experience and providing better services to the customer is core vision of boston Pizza. Increasing the franchise profitability as well as engaging with the community are the local level by creating a better structure of operation is also one of the most important and prominent part done by Boston Pizza to be successful in their respective market segment.

Boston Pizza is creating a sustainable competitive advantage by using sustainability in its operation as well as communicating with the local community for improving the overall available resource allocation for the branches is one of the most important part in maintaining sustainability for the organisation. This type of approach helps Boston Pizza to maintain high quality operational standard as well as to provide better opportunity for creating an ethical working environment.

Company is targeting the market operating in the same segment by creating a competitive advantage by providing differentiation technique. As implementation of Sports Bar is a completely new concept in pizza chains, having availability of other food products and having a diverse menu enable the organisation to capture large segment of the market at the same time. This type of approach is very helpful in maintaining and targeting the customers which are usually targeted to youngsters as well as adults who usually prefer to watch sports or like to have wide variety of food which is been provided by Boston Pizza.

References - https://www.visioncritical.com/customer-stories/boston-pizza/

https://bostonpizza.com/content/dam/bostonpizza/about-us/boston-pizza-the-four-pillars.pdf

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