Case Analysis Read the case and answer the questions given below. Toyota Case Th

Question

Case Analysis Read the case and answer the questions given below. Toyota Case The world's largest automaker, Toyota has come a long way in its neary e history. The company launched its first passenger car, the Model AA, in 1936 model design of Chrysler's landmark Airflow and the engine of a 1933 ch company went through decades of trying times. However, when con smaller, more fuel-efficient automobile during the 1973 oil crisis, the co The Toyota Corona and Toyota Corolla offered basic features company's entry level cars. Toyota also launche consumers desired but space and amenities like air-conditioning and A copying the evrolet. The sumers wanted a nded and acted as the mpany respo d the Cressida, with the fuel efficiency M-FM radio During the 1980s and 1990s, Toyota gradually added more models rangin g in price, size uced the Camry a four-door, mid-sized car and features. In 1982, the company introd that offered more space than the Corona and became the best-selling passenger car in North America. The first of the Company's popular SUVs, the 4Runner, appeared in 1984 looking and acting much like a pickup truck. It later morphed into more of a passenger vehicle and led the way for the RAV4, Highlander and Land Cruiser. Toyota also introduced a full-sized pick-up truck - today's Tundra - and several sporty and affordable cars that targeted young adults. In 1989, it launched Lexus, its luxury division promising an unparalleled experience starting with white Glove treatment at the dealership. Toyota understood, however that each country defines luxury differently. In the United States, it meant comfort, size and dependability; in Europe attention to Detail and Brand heritage. As a result, the company varied its advertising depending on the country and culture. In 1997, Toyota launched the Prius, the first mass produced Hybrid car for $19,995 between the Corolla and the Camry. The company's keen focus on developing a clean-energy car was brilliantly timed. Over the next decade, Ford, Nissan, GM and Honda followed the Prius with Models of their own. 1. What is the entry strategy used by Toyota and comment on the product mix developed by Toyota Corporation for the US markets. (5 marks)

Explanation / Answer

Toyota is a global corporation in the automobile sector from Japan. It offers a no. of products to its worldwide customers. It has launched car which serves the needs of the USA customers. It has various rang of cars like electric, hybrid, SUVs, luxury division and now aims to manufacture a clean energy car to protect the global environment. It caters almost every type of customers. It has a diversified product mix which offers every range of car as products to the global users. It has focused to develop its product mix with heavy investment in research and development like activities.

Related Questions

Navigate

• Browse (All)
• Browse C
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.