For Starbucks brand A- what is one way that it’s performance and one way that it

Question

For Starbucks brand

A- what is one way that it’s performance and one way that its imagery has contributed to brand’s the meaning in your mind.

B- what is one way you have responded to the brand. In your answer, describe one way you responded by making a specific judgement and one way you responded by having specific feelings.

C- what extent has the brand resonated with you? In your answer, select one of the ways a brand can resonate (i.e., behavioral loyalty, attitudinal attachment, sense of community, and active engagement) and describe the how the brand has resonated with you in that way.

Explanation / Answer

A. Starbucks is about more than a cup of coffee. The coffee is definitely quite rich in taste and I just love the aroma of the beans. However, the attractive artworks adorning the walls and the product displays are much more enticing. The imagery gets printed in the minds of customers making them come back again and again.

B. I really love the way coffee is served at Starbucks. The contemporary music being played in the background and the cozy and relaxing environment makes me enjoy my coffee so much more. Whenever, I go to Starbucks with my friends, I remember my childhood days of having a coffee together with my family on a sweet rainy day.

C. I like the sense of community and chitchatting when I go with my friends. When I go alone, I like being able to actively engage and concentrate on my activities while having my cup of coffee in a disturbance free and relaxing environment at Starbucks. So, the flexibility of having a good time with friends or actively engaging in my activities resonates with me more.  

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