A market researcher designed a survey question asking consumers to rate food qua

Question

A market researcher designed a survey question asking consumers to rate food quality at a McDonald's restaurant on a 7-point scale where 1 = Very Satisfactory and 7 = Very Unsatisfactory. How would you interpret a mean score of 2.14?

Question 6 options:

Consumers were somewhat unsatisfied.

Consumers were somewhat satisfied.

There is insufficient information to answer the question.

Consumers were somewhat unsatisfied.

Consumers were somewhat satisfied.

There is insufficient information to answer the question.

Explanation / Answer

A proper scale must be provided to decide actual state of mind of consumers. Proper scale would involve ranking on basis of discreet numbers in the scale range of 1 to 7 . Example 1 = Very satisfactory, 2 = satisfactory, 3 = somewhat satisfied , …. 6 = Unsatisfactory, 7 = Very unsatisfactory etc. Without such scale it will be difficult to comment on “specifically” consumers’ state of mind. Therefore , correct answer would be “There is insufficient information to answer the question”

ANSWER : THERE IS INSUFFICIENT INFORMATION TO ANSWER THE QUESTION

ANSWER : THERE IS INSUFFICIENT INFORMATION TO ANSWER THE QUESTION

Related Questions

Navigate

• Browse (All)
• Browse A
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.