California Manufacturing, Inc. is now evaluating three new product ideas, and ma

Question

California Manufacturing, Inc. is now evaluating three new product ideas, and management has decided to apply the preference matrix method. The following table shows five criteria with different weights and individual scores of each product idea. If management has established a threshold of 800, which product(s) should be accepted for further development?
Product Score
Performance Criterion Weight A B C
Market Potential 40 10 8 9
Profitability 30 8 6 10
Operations Compatibility 15 6 10 6
Investment Requirements 10 4 6 5
Risks 5 7 8 6

A) All three products
B) Products A and B
C) Products A and C
D) Products B and C

Explanation / Answer

Answer: Product B

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