please review the follow...on internet 2012 SOCIETY FOR BUSINESS ETHICS PRESIDEN
ID: 442237 • Letter: P
Question
please review the follow...on internet 2012 SOCIETY FOR BUSINESS ETHICS PRESIDENTIAL ADDRESS Global Justice and International Business Denis G. Arnold University of North Carolina, Charlotte THIS QUESTION IS BASE ON DENIS G ARNOLD UNIVERSITY
THE QUESTION IS -WEEK 2 After reading the attached file, look up an international company and describe their approach to working in the global market. For example, how did they deal with cultural differences in marketing their product or service. Human Resouces class
Explanation / Answer
the best example for this is McDonalds Pizzas and Burgers in India.
in the late 1990s McDonalds started their succesful business in India. they opened their stores in Mumbai and Banglore. but they were completely failed to attract customers. as per their studies they came to know that atleast 50% of indians are habituated to NonVeg and they prefer to have it. but once they opened offering pizzas and Burgers now customer is interested to have them.
the reason is the ingrediants which included in it. indians hates the red meat and they never prefer pork meat also. these two are the main ingrediants in Pizzas and Burgers at that time. later they realized the mistake and started to produce chicken and mutton Burgers and Pizzas. now are succeeded at their task and doing their business succesfully. here the problem is cultural one, where in US having red meat is common, in India it is completely prohibited by people volunterily.
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