When writing marketing and sales messages, remember that throughout the body of

Question

When writing marketing and sales messages, remember that throughout the body of your message, you should keep the focus on the audience, not on your company or your product.     

Determine whether the following sentences focus on features or benefits; rewrite as necessary to focus all the sentences on benefits.

a. All-Cook skillets are coated with a durable, patented nonstick surface.

b. You can call anyone and talk as long as you like on Saturdays and Sundays with our new

     FamilyTalk wireless plan.

c. With 8-millisecond response time, the Samsung LN-S4095D 40-inch LCD TV delivers fast video action that is smooth and crisp.

Explanation / Answer

a. it speaks about the features of the nonstick skillets.

b. you can use our sunday plan which facilitates to speak for unlimited times during saturday and sundays. it is saying the benefits of the product/ service utilization.

c.it explaining the features of the product.

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