The authors of our textbook emphasize four tasks essential for a company to beco
ID: 443660 • Letter: T
Question
The authors of our textbook emphasize four tasks essential for a company to become the globally dominant player within its industry:
People must ensure that their company leads the industry in identifying market opportunities worldwide and establishing the necessary presence in all key markets.
People must work relentlessly to convert global presence into global competitive advantage.
People must cultivate a global mindset
People must take full account of the rapid growth of emerging markets, especially China and India.
Respond to all of the following prompts:
In your opinion,
Which American company best illustrates these tasks and has been the most successful in becoming a globally dominant player?
Have any American companies tried and failed?
Which of the four tasks mentioned in the introduction to this discussion presents the greatest challenge for American companies?
Explanation / Answer
1.
Microsoft Corporation is one American company that has made successful presence across the globe. It has huge demand as well as market share in India and China. Product offerings include Windows OS, MS Office and recently acquired smart phone business of Nokia among the others. In online space Microsoft is also present with Bing Ad network in association with Yahoo. Four points mentioned above successfully apply for this company.
Microsoft also provided financial assistance to its competitor Apple Inc. It showed a nice gesture towards the major competitor as Microsoft products are direct rivals to Apple Products. Now, Windows OS are also operational in MAC systems.
In recent times, it can be observed that Microsoft Corporation is facing challenges from all quarters but they also reinventing themselves to redevelop new competitive advantages over the peers.
2.
There is no any concrete evidence for the complete failure of any company in overseas market, all the time. But, varied degree of success is experienced my many companies. For example, Walmart entered in to Indian market in joint venture with Bharti but it could not succeed and Walmart rolled back its operation. Google Inc. also faced problem in China w.r.t. the censorship of the content. Though, Google and Walmart are two most successful companies in USA.
3.
Point no. 4 is the most challenging task as emerging markets are still in formative stage as far as technological advancement and social change are concerned. Ascertainment of the degree of success in these emerging market is very difficult (if not impossible) task. Also, societal preferences are not yet changed to embrace the global culture. Thus, localization of global thinking is very mandatory. In the past, failed experience of Kellogg’s has already proved it.
Note: use of Company names in the answer is not permitted as per the chegg.com guidelines because it can attract copyright issues. Thus, you are suggested to use the answer (with changed company names) in such a way that it does not violate any rules.
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