Describe the methods you would use to -Set and communicate promotional goals -Ex

Question

Describe the methods you would use to

-Set and communicate promotional goals
-Examine the situation and decide on a plan of action
-allocate roles and responsibilities to indivisual members of your team
-determine the resources you will require (including team members)
-Set appropriate time lines for the campaign
-schedule promotional activities
-describe now you will obtain budget figures and relate actual costs to the budget
-determine the promotional activities that should be planned
-document the key messages of the campaign
-identify and select media vehicles
-set-up relationships/networks to assist with the promotion
-monitor the promotion
-analyse audience feedback
-assess the effectiveness of planning processes
-evaluate the results of the promotion
-draft conclusions and recommendations on future directions of promotional activities
-communicate the success/failure of the campaign to those involved

Explanation / Answer

Description Method used Set and communicate promotional goals Formal communication Examine the situation and decide on a plan of action Formal communication allocate roles and responsibilities to indiviual members of your team Via Work Breakdown structure determine the resources you will require (including team members) Use resource,work breakdown structure Set appropriate time lines for the campaign Project time included in project charter schedule promotional activities scheduling methodology describe now you will obtain budget figures and relate actual costs to the budget Cost management plan determine the promotional activities that should be planned Marketing & Advertising plan document the key messages of the campaign Project documents identify and select media vehicles Advertising register incorporating the criteria set-up relationships/networks to assist with the promotion Informal communication monitor the promotion Monitor marketing plan analyse audience feedback assess the effectiveness of planning processes Monitor marketing plan evaluate the results of the promotion Evaluation draft conclusions and recommendations on future directions of promotional activities Lessons Learned communicate the success/failure of the campaign to those involved Formal communication with congratutory mail to the team

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