Along with products and services, information flow is part of a channel distribu
ID: 444763 • Letter: A
Question
Along with products and services, information flow is part of a channel distribution’s offering. Electronic channel management challenges marketers in new ways. You are a physician who specializes in family medicine. This is an area of medicine where your patient’s issues range from everyday colds to symptoms and ailments that require you to refer them to a specialist. You would like to increase your practice, and one avenue open to you is to provide your expertise via a website. What would your website look like? What kind of medical advice would you offer via the website? What are some of the advantages and disadvantages of a physician having an interactive website? List and explain in detail at least two advantages and two disadvantages? How would you overcome the disadvantages? Be very specific and complete in your answer. Justify your answer.
Explanation / Answer
A doctor is always important to the people. He is our first and foremost approach when we are in deep trouble regarding the health of our family.
Given as per the question :
The physician wants to be family doctor and deal with the general medicine of teh people. He prefers to work as a consultant too. He is willing to refer them to a specialist , if the situation demands a serious solution. The physician is thinking to have a interactive website .
Advantages of Interactive Website :
Disadvanatges of having a website :
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