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Use the provided information, as well as your own research about Google by compl

ID: 446024 • Letter: U

Question

Use the provided information, as well as your own research about Google by completing the questions below. At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected.

3. USP (Unique Selling Proposition) How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition? [Insert response] What is the brand’s uniqueness? [Insert response] What is the competitive advantage of the brand? How is it different from other competing brands? [Insert response] Does the brand have any attributes or benefits that dominate competitors? [Insert response]

4. Positioning Statement & Motto Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW’s positioning statement and motto. • BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP). • BMW Motto: BMW is the ultimate driving machine. [Insert response] Comment

Explanation / Answer

Google is search engine which offers much more products then its compitetors like world wide used mobile software Android, google voice search, google maps, online advertising options in different models etc. which no other and 1 competitor provides.

Brands sells various online advertising products like text ads, key word search, CPC and CPL model of buying which is its USP.

Brand uniqueness is in the way company treat its employees and is known as one of the best companies to work for.
Competitive advantage is then it is widely and mostly used search engine and has a huge database. Company uses its own database and provide various applications that uses the same database to provide the services. Other competitors do not have such huge database.

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