Use the provided information, as well as your own research by completing the que

Question

Use the provided information, as well as your own research by completing the questions below. At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected. Company/Brand Selected is Google

1. Target Customers/Users Who are the target customers for the company/brand? Google is universal with a variety of products for multiple customer usage. But, you could say it targets business minded professionals, college students, you every day web browsers, and advertisers. How could/does the company reach its customers/users? What methods and media might and/or does the company use to reach the customers/users? Google attracts its customers by its user-friendly approach. AdWords helps by putting ads on Google page. Google helps in answering people questions around the globe. People use Google because they get quality results back from their search. It shows consistency and reliability. What would grab the customers/users’ attention? Define the customers/users according to their demographics and psychographic information (e.g., age, gender, income, education, lifestyle, values, etc.) How do they want to be perceived? Research says that more popular users are under 34, upper-middle class income str5ucture, of a higher education and technologically adept. Given lifestyle research, one can assume that a significant number of users are married and have/will have small families and are business minded professionals. What do these target customers’ value? Customers’ value that when using

2. Competitors Who are the brand’s competitors? Bing and Yahoo. What product category does the brand fit into? Google is a multinational, publicly-traded organization built around the company's hugely popular search engine. Google’s other enterprises include Internet analytics, cloud computing, advertising technologies, and Web app, browser and operating system development. What frame of reference will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to? Customers will reference to the reliability and is it trustworthy when making a choice to use Google services. The other brands Google would be compared to is Bing and Yahoo when it comes to search engines they prefer.

3. USP (Unique Selling Proposition) How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition? [Insert response] What is the brand’s uniqueness? [Insert response] What is the competitive advantage of the brand? How is it different from other competing brands? [Insert response] Does the brand have any attributes or benefits that dominate competitors? [Insert response]

4. Positioning Statement & Motto Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW’s positioning statement and motto. • BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP). • BMW Motto: BMW is the ultimate driving machine. [Insert response]

Explanation / Answer

1. The target customers are the audiences through which the organization can make their business operations successful. The target audiences of the organization Google can be the students, professional, business people, adverting agencies so that they can conduct researches. The organization reaches its customers through the internet itself, it also promote itself through various advertisements. They have adopted television and newspaper ads for their promotional purposes. It put forwards a user friendly approach through which they provides user flexibility. The demographics of the customers of the Google include middle and upper class people. The service is used by customers with low level income to high level income.the main competitors of the organization yahooincludes bing and yahoo.

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