\"I think some research suppliers oversell a bitthey want us to do too much mark
ID: 446260 • Letter: #
Question
"I think some research suppliers oversell a bitthey want us to do too much market research. For example, one of the biggest recently published data on a 'blind' versus 'identified' product test. Here are the results:
Branded Unbranded
Prefer A 55.5% Prefer A 45.6%
Prefer B 44.5 Prefer B 54.4
Prefer A 68.0 Prefer A 60.7
Prefer C 32.0 Prefer C 39.3
Prefer B 64.4
Prefer C 35.6
I'm told the differences were highly significant statistically. The research firm concluded that there was no choice between blind and identified but that both should be used in just about every case where there was any reason to even suspect an effect of branding. Do you agree?"
Respond to the following questions in a post to the Blind vs. Identified Discussion Forum:
What do these results indicate about Brand A? (5 points)
What do these results indicate about Brand B? (5 points).
Would you agree or disagree that both brand and identified product tests should generally be used for product testing? Explain your position. (5 points
Explanation / Answer
brand A is having higher market demand in all aspects when compares to other brands. because in every aspect the higher number of respondents are interested and preferred brand A than others.
Brand B is carrying lesser preferance than others. it means that this categories of products are lesser demand in market.
no, based on these only characteristics the producer can not proceed. he needs much information to go further.
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