List five of the stages in the New -Product Development Process Draw a Product L

Question

List five of the stages in the New -Product Development Process Draw a Product Life-Cycle and LABEL three of the five stages List the four components of designing a customer-driven marketing strategy. Ok, to help you out the first one is segmentation, I handed out the chart that showed all four in class. What ate the other three? What are the four major American social classes? Explain what a service and a product are and what are the key differences between them? What are the major "options" or factors available to segment a market on? Define: buying center, user, influencer, buyer, gatekeepers? What are the three levels of a product? Based on class notes from Mike, and for two points extra credit, what is a fourth NOT in textbook? Define: consumer product, convenience product, shopping product, specialty product and give an example of each? What specifically is a demand curve and what is the difference between inelastic and elastic demand?

Explanation / Answer

The list of eight stages of new product development is as follows:

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