This week you will develop your marketing strategy for your UMFK business progra

Question

This week you will develop your marketing strategy for your UMFK business program marketing plan. This is your strategy. You need to develop specific processes, products, programs, etcetera that will make your strategy a winner. We can assume that you are attempting to increase enrollment. How are you going to do this? Research what other schools (competition) is doing. Look at the demographics, the markets and the shifts that will take place in the future.

Intro. to Marketing Assignment is Due April 16th.

Please no Plagarism, use your own words.

Explanation / Answer

With the idea of recognizing both the current state of the institution in terms of its influence on the public and improvements that should be made towards a higher rate of enrollment in the future, different surveys must be carried out to the surrounding population to the institution.

Data collection instruments:

• Surveys to parents of the educational institution

• Surveys to students of the educational institution

• Surveys to parents who do not belong to educational institution

• Documentary (Worksheet, Techniques, Registration Payrolls, etc.)

To collect information, surveys and survey guide will be applied to students. Before applying the surveys, should be performed a pilot test application with some students previously validated by expert opinion that gives accordance to the document; for the implementation of the surveys to the students, the interviewers will help them to provide their answers especially to understand the meaning of words they do not understand, for it are guided in a personalized manner so that the answers are the most accurate possible. On the other hand it will be made a thorough review of existing documentation at the institution related to the subject matter.

Recommendations

• The improvements that the school can make in infrastructure must be made in parallel to research the needs of its customers, for which it is required, the development of activities of market research, planning, promotion and consulting for sale product on the market.

• It is necessary to keep captive customers meeting their expectations; improving the atmosphere of classrooms, toilets and school furniture.

• Working with innovation projects related to institutional climate, moral ethical values, tutoring and guidance; innovative and efficient in order to counter the bad image released by the press, bad relationships between teachers, parents and priority indiscipline of some students, a situation that also negatively influences the market opting for other educational institutions.

• Reinstate Rules regarding its functionality to improve the institutional image, it is desirable consensual and team work (Hierarchical management and teachers, administrators, students and parents).

• Educational units need to be inserted in an increasingly demanding and competitive education market, where product quality is constantly challenged by low quality indexes showing, they will have to change the paradigms and start developing new lines in the process of educational development not only in teaching but also in quality management.

• When a school does an excellent educational work, promotion comes from the students themselves, who feel satisfaction and pride for their teachers, specialty or occupation and the institution promote their image with their families first and then with their neighborhood friends who do not attend school, etc. Moreover, parents satisfied with the education their children receive / as family, they also become amplifiers of the image of the school, therefore it is appropriate to continue taking the job performance responsibly and as warrants and requires education.

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