When entering a market, businesses must be able to differentiate between the cou

Question

When entering a market, businesses must be able to differentiate between the countries and the existence of segments that transcend national borders.

1. What is an example of a segment in the United States that transcends our borders?

2. What are the characteristics of this segment that marketers would need to consider when developing their message and ad campaign?

3. In general, and for all segments, what characteristics need to be considered by marketers when developing a message and ad campaign?

Explanation / Answer

1) The segment in united states which transcends our borders are global online shoppers which do not purchase only from the local markets but look out in global market for better deals and quality products. The segment is mainly young people, Internet Savvy who are competitive and aspirational.

2) Characteristics of this segment that marketers would need to consider when developing their message and ad campaign are as follows-

3. In general, and for all segments, what characteristics need to be considered by marketers when developing a message and ad campaign are as follows-

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