I have a question from text book \'\'International Management: Culture, Strategy

Question

I have a question from text book ''International Management: Culture, Strategy, and Behavior '' Ninth Edition by Fred Luthans, Jonathan Doh

ISBN-10: 0077862449,ISBN-13: 978-0077862442.

In P411

In-Depth Integrative Case 3.2 ''The Ascendance of AirAisia: Building a Successful Budget Airline in Asia''

My question is Page 420

''Q3. Compare Air Asia's generic Strategy (cost keadership, differentiation, forcus) with the strategies of other incumbent carriers and with Southwest and Ryanair. How it is it similar to and diffrent from the strategies of those carriers? ''

Explanation / Answer

AirAsia is trying to imitate the success of southwest people-oriented strategy and Ryanair`s efficient operational strategy.

Another important factor is that AirAsia is an imitator in a favorable market for them due to the low number of competitors giving the company an excellent opportunity to become a leader imitating the success of others.

AirAsia is right now the world`s most successful budget airline

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