I have a question from text book \'\'International Management: Culture, Strategy

Question

I have a question from text book ''International Management: Culture, Strategy, and Behavior '' Ninth Edition by Fred Luthans, Jonathan Doh

ISBN-10: 0077862449,ISBN-13: 978-0077862442.

In P411

In-Depth Integrative Case 3.2 ''The Ascendance of AirAisia: Building a Successful Budget Airline in Asia''

My question is Page 420

''Q6 How should AirAsia respond to the challenges posed by (a) new low-fare carriers entering the Asian marketplace and (b) low-fare strategies pursued by incumbent carriers? How would you characterize the competitive deynamics in the market?''

Explanation / Answer

Ais Asia has done a lot of things and hs acheived a lot of milestones in a very less time. In order to negotiate the low fare carriers entering the asian marketplace there are a lot challenges coming up for the air line company

Air Asia should combat these challenges in order to develop it existing market place.

These can be acheived by following measures if taken

1) It should expand its inner market to a wider level so that the existing customers bring in the new customers

2) Air Asia should make some improvements in its scope because that would help in building the better que of customers

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