Assortment planning for staple merchandise is accomplished by a. a. want book b.

Question

Assortment planning for staple merchandise is accomplished by a. a. want book b. want slip c. basic stock list d. model stock plan 8. What type of products may have cyclical sales due to changing tastes and lifestyles? a. assortment merchandise b. fashion merchandise c. staple merchandise d. fad merchandise 9. In the growth stage of the product life cycle,. a. a wide variety of retailers offer a large range of prices, services, and quality b. promotion must be explanatory in nature c. a skimming price strategy is used d. product sales reach their maximum 10. A limited target market consisting of high-income and innovative consumers exists in which stage of the product life cycle? a. decline b. growth c. maturity d. introduction 11. Which retail assortment strategy is characterized by one-stop shopping appeals, an emphasis on convenience customers, and a limited variety? a. wide and deep b. wide and shallow c. narrow and deep d. narrow and shallow

Explanation / Answer

7. c

8.b

9. c

10.d

11. c

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