Contrasting Operations Strategies. Choose two firms that are in a similar indust

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Explanation / Answer

Contrasting strategy

One of the best example from the electronic Industry is Apple & Dell computers or gadgets.

Apple : The company’s unique proposition or distinctive competency is into innovation and technology

Dell: The company is known for their customisation of products and make to order strategy followed by door pickup and service.

Cost: Apple always aim for elite customers who spent more for brand and technology where Dell focus on all segment of customers and they have wide product differentiation

Delivery: Apple always have direct selling stores or selected re sellers where Dell focus exclusively on direct selling though outlets and online purchase

Supplychain: Dell believes in make to order strategy ti reduce excess inventory and production where Apple focus on availability of product on stores for visual representation and meet the demand at anytime

Flexibility: Apple has less flexibility and limited product range where Dell possess customisation as per customer requirement

Thus , both industry leaders are in same platform of business but into entirely contrasting strategy,              

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