Review the three methods of evaluating product alternatives [evoked set method,

Question

Review the three methods of evaluating product alternatives [evoked set method, multi-attribute approach, and affect referral].

a) For each method, discuss a recent purchase you made using that method.

b) Which method do you tend to use the most and why? (5 points)

Almost everyone has an opinion about tattoos. Some attitudes are positive, whereas others are negative. Few are neutral. Go to www.tattoos.com and examine the material that is on the Web site.

a) Does this information modify your attitude toward tattoos? What factors on the Web site influenced your attitude?

b) Find at least one additional Web site of a company that offers tattoos. Discuss the components of the Web site in terms of which components of attitude it is trying to influence: cognitive, affective, or conative. (5 points)

Explanation / Answer

Here are the three methods:

(a)   Recently i have purchased a LEVI's jeans for myself as i feel really comfortable in that brand.

       I have purchased a laptop from ACER after getting lot of reviews from various brands like HP, Lenovo etc.

      I have purchased a jewellery after reviewing attributes of different designs using multi-attribute approach.

(b) I mostly use to buy things by using Evoked set method which allows you to select from different brands.

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