Respond to the following questions known as a car dealership. 1. Does your focus

Question

Respond to the following questions known as a car dealership.

1. Does your focus product or service have a commonly used slogan? If so, what is it? If a slogan exists, do you think it is effective? Why or why not?

2. Reiterate the selling premise you outlined in Module 11 and create a new slogan or tag line for your focus product or service that will succinctly convey this premise. Note: You will be incorporating this slogan or tag line into your Module 13 Commercial assignment, so be sure it aligns with the strategic approach you selected in your creative brief.

3. Explain why you believe this slogan will connect with your target audience.

Explanation / Answer

A slogan is not just a tag-line that advertisers create; they play a strategic game; in the long run, good slogans play with customer’s mind making it believe yours is a reliable product. So, companies keep experimenting until they get a perfect piece.

McDonald's is the best example: They kept changing their slogans until 2003 when they found a perfect tag line “I'm lovin’ it”. This according to the company was ideal representation of their brand as they want each client to feel the same after using there service. Thus it was a perfect seller and ultimate reminder for the service of McDonalds!

The slogans give a good feeling to the consumers of McDonald's and they actually feel happy going around with their family. Of course, slogans will not put you high up on the SERPs - but they sure do put you high up on the customer’s mind and isn’t that a SE you want your product to be high up on? Slogans make your brand easy to recall, remember and identify when it counts most, they make your brand more seem reliable.

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