(a) Discuss family socialization on children to buy the product? (b) Discuss con
ID: 459120 • Letter: #
Question
(a) Discuss family socialization on children to buy the product?(b) Discuss consumer personality and perception. By understanding consumer personality and perception, how you do your business implications? (a) Discuss family socialization on children to buy the product?
(b) Discuss consumer personality and perception. By understanding consumer personality and perception, how you do your business implications?
(b) Discuss consumer personality and perception. By understanding consumer personality and perception, how you do your business implications? (b) Discuss consumer personality and perception. By understanding consumer personality and perception, how you do your business implications?
Explanation / Answer
Children are critical elements when it comes to purchasing most of the products. The influence decisions making process by influencing their parents. Children's level of socialization is a major contributor in development of a inclination toward a particular product. For example, a children can get influenced by a friend who purchased a certain brand's jacket, toy etc. It is quite possible that the children influebving the decision may not have any knowledge about the attribute of the product but the effect of socialization is so deep that it forces them to wven select products that is of no use to them.
Advertisers and marketer undwrstand this fact and use it in promoting their products and services.
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