Question 1 When a major distributor of beauty supplies went out of business, you

Question

Question 1

When a major distributor of beauty supplies went out of business, you were able to acquire large amounts of combs, brushes, hairpins, and other accessories that you sell in your small chain of four stores. You will be restocking your stores with this merchandise for the next nine months. What kind of warehouse facility will you use for your inventory?

distribution warehouse

consolidation warehouse

automated warehouse

storage warehouse

cold-storage warehouse

2 points

Question 2

Advertising in which the manufacturer pays a percentage of the retailer’s advertising expenditures and the retailer prominently displays the firm’s products is known as  _____ advertising.

community

cooperative

affinity

sustainable

2 points

Question 3

Which of the following is a marketing intermediary who may or may not take possession of the goods but never takes title?

Industrial distributor

Agent

Retailer

Wholesaler

2 points

Question 4

Best Transport Solutions provides trucking services to various furniture manufacturers. The regular rate that Best Transport would charge for moving furniture from a company’s warehouse to a specific retail store is referred to as the _____ rate.

going

repo

special

class

2 points

Question 5

_____ typically have a long marketing channel.

Standardized products

Perishable products

Complex products

Expensive products

2 points

Question 6

KitchenAid has established an electronic storefront so that its customers can purchase mixers and accessories from its website. This establishment of electronic storefront is likely to result in a _____ conflict between KitchenAid and its retailers.

tangential

exclusive

horizontal

vertical

2 points

Question 7

Tim works for an ice-cream manufacturer. Tim’s department handles the supplies of dairy, nuts, and sweeteners that go into the daily production. In addition, they make sure that the suppliers give them good quality products at an optimal price as the freshness of these products ensures the quality of the company’s ice cream. Tim is most likely involved with:

horizontal integration.

upstream management.

reverse management.

forward integration.

2 points

Question 8

Jesse would never have thought that his own trademarked children's toys would be flooding a parallel market and competing against him. Now he needs to contact his attorney to see what remedy he has in order to mitigate his damages. What kind of marketing channel conflict is Jesse experiencing?

Select the best answer from the choices below.

vertical conflict

dual conflict

gray market conflict

marketing channel conflict

horizontal conflict

2 points

Question 9

Delacruz Trade Bindery is a family-owned business with two locations—one in the Mid-Atlantic and one in the southern United States. Delacruz has been in business now for ten years, and the business has grown to include clients all along the East Coast. For the last five years, Dave Delacruz, Jr. has been in charge of purchasing, inventory control, and shipping, all of which have gotten complex beyond Pop Delacruz's ability. But this fall, however, Dave Jr. is headed to graduate school out of state. What resource may be available to Pop Delacruz to help him manage his supply chain? Select the best answer from the choices below.

customer service representative

third-party logistics (3PL) firm

marketing representative

office manager

RFID technology

2 points

Question 10

When choosing a distribution strategy, manufacturers also focus on developing and maintaining relationships with those in their marketing channels. What is this concept called? Select the best answer from the choices below.

channel commitment

channel cooperation

channel coordination

channel conflict

channel management

1.

distribution warehouse

2.

consolidation warehouse

3.

automated warehouse

4.

storage warehouse

5.

cold-storage warehouse

Explanation / Answer

Q1:

Correct Answer:

4.

storage warehouse

Explanation:

This type of warehouse is used to store the commodity and supply it to retail outlet of the chain to fulfill their demand.

Q2:

Correct Answer:

2.

cooperative

Explanation:

It is the advertising strategy where manufacturer shares the burden and retailer responds to them accordingly.

Q3.

Correct Answer:

2.

Agent

Explanation:

Selected intermediary as an answer, does not take the title. Besides all other take the title.

Q4.

Correct Answer:

4.

class

Explanation:

It is the example of class rate that is being charged by the carrier for article and commodity category of furniture.

4.

storage warehouse

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