The ability to think strategically and make choices based on solid analysis and

Question

The ability to think strategically and make choices based on solid analysis and evaluation, in order to capitalize on achieving optimal results when applying limited resources of the firm, are at the core of this strategic initiative plan. Strategic initiatives act as the vehicle to accomplish strategic goals. Strategic initiatives translate vision into reality. The strategic management process enables organizations to achieve objectives through three stages: strategy formulation, strategy implementation, and strategy evaluation.

For this assignment, create a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan that seeks to increase your organization’s competitive advantage. Your strategic plan should aim to innovate. Throughout the development of your strategic plan consider your organization’s responsibility in the greater social good from a Christian perspective and how your plan address ethics, cooperate social responsibly and sustainability. Globalization brings both benefits and challenges in the business sphere. Be sure to consider how globalization impacts your strategic plan and address any international considerations if needed.

Part 1: Overview (Topic 1)

Imagine you need to present your initial pitch for your Strategic Initiative Plan. Create a 5-8 slide PowerPoint presentation with speaker notes that seeks to get permission from key stakeholders.

In your presentation, address the following:

Identify the type (market entry, market expansion, merger, and acquisition) of Strategic Plan that you will be creating.

Provide the vision, mission, and values of the organization.

How do organization values drive the culture?

What is the culture you intend to build, or exists, today?

What is your competitive advantage?

Provide three to five sources in your presentation.

Explanation / Answer

Cotton On is a leading clothing retailer based on US. This organization primarily focuses on the women and kids clothing and holds a dominant position in the US market and holds many potential loyal customers. The mission of the organization is to make their customer satisfied through their extra ordinary service and product differentiation. Their primary aim is to provide quality clothing to their customers and to maintain a standard in their business organizations. Their objective is to make deal with the customers friendly and to understand their expectations and to meet those demands.

For performing the international businesses they focus on the market entry mode exporting, franchising, joint venturing etc. Exporting can be considered as an effective market entry mode which includes the process of exporting the products and services to the target international market. This organization initially exports their products to the retail shops in the target market so as to identify the scope and the expectation of the customers over there. Then they move on to franchising or onto joint venturing with some leading retail shop in the target market.

The organization provides much importance of the cultural values of the target market when they perform their marketing activities and while introducing the new trends. The exporting and joint venturing market entry mode has supported the organization in reducing the risks associated with the culture variation and trends in the new market. The partner in the host country will provide them with much information so as to withstand this obstacle. Through these strategies they could also achieve competitive advantage in the host market.

Andrey Vla, O., Kirill Ale, B., & Victor Yur, S, 2014, Formal methods for the synthesis of the organizational structure of the management through the personnel recruitment at the industrial enterprises. Journal of Applied Sciences, 14, 474-481.

Eriksen, T. H., 2014, Globalization: the key concepts. A&C Black.

Handley, K, 2014, Exporting under trade policy uncertainty: theory and evidence. Journal of International Economics, 94(1), 50-66.

Hill, C., Jones, G., & Schilling, M, 2014, Strategic Management: Theory: An Integrated Approach. Cengage Learning

.Jenkin, G., Madhvani, N., Signal, L., & Bowers, S, 2014, A systematic review of persuasive marketing techniques to promote food to children on television. obesity reviews, 15(4), 281-293.

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