Dirt Bikes’ management believes that the company could benefit from e-commerce.

Question

Dirt Bikes’ management believes that the company could benefit from e-commerce. The company sells motorcycles and parts primarily through authorized dealers. It also advertises in various magazines catering to dirt bike enthusiasts and maintains booths at important off-road motorcycle racing events. You have been asked to explore how Dirt Bikes could benefit from e-commerce and by selling online through a website. 1. Prepare a report for management that answers the following questions: a. How could Dirt Bikes benefit from e-commerce? Should it sell its motorcycles or parts online? Should it use its website to advertise its products and services or to offer customer service? b. How would a website provide value to Dirt Bikes? Use the Internet to researchthe cost of an e-commerce site for a small-to medium-sized company. How much revenue or cost savings would the website have to produce to make it a worthwhile investment for Dirt Bikes? 2. Prepare specifications to describe the functions that should be performed by Dirt Bikes’ website. Provide links to other websites or systems in your specifications. 3. (Optional) Design the home page for Dirt Bikes’ website along with an important secondary page linked to the home page using a word processor or a Web page development tool of your choice. 4. Identify some important website features that can be used to create customer relationships. Analyze the challenge that Dirt Bikes may face in the course of creating customer intimacy and loyalty.

Explanation / Answer

1.

Dirt bikes would benefit from e-commerce because it would be their key advertising component. People all over the world could access information about the company and their products with the click of a button. It’s a good way to educate people on the company and their background. It’s an easily accessible way for customer to order, customize, and view products of their liking. E-commerce would give customer’s accessibility to track their orders and have constant updates on their status, whereas if they had to call over the phone, it would take a lot longer. Dirt bikes should sell both parts and motorcycles over the web because people can customize a bike to their liking with supped up parts, but if a person just wants a bike for a leisure activity, they can just purchase a pre-made bike. The website should be a primary advertiser because people from all over the world can access all the information they need on the company, the products, and the personnel. It should use the web to inform people on their customer service, but it shouldn’t be the primary source of customer service. They need to keep a phone- based customer service to stay on a personal level with their customers to create a better buyer/seller relationship.

2.

A Dirt bikes website should contain many functions: First and foremost, they need to be able to customize or look at pre-made bikes. Secondly, there needs to be an easy, quick link to order bikes. It should have credit card information that isn’t a hassle to fill out. Thirdly, there needs to be an order tracking page that stays up to date on hour by hour basis in order to satisfy their fancy customers. There needs to be a link talking about the background information on the company, the employees, the company’s success, and the success of their bikes in general. They need a page for beginners, who are those people that don’t know a thing about dirt bikes and motorcycles, but want to become educated quickly. Another necessity would be to create a page informing people on the different parts they sell. Also, there should be links to the companies in which Dirt bikes gets their parts from so people can make sure they are buying safe parts. There needs to be a page on distributors so people know the accessibility and where there parts come from or are shipped to. Another importance would be an area for general feedback within the website so public relations can be updated on how they are doing. Lastly, there needs to be a page on customer service and how to get in contact with them, whether it is via email or a one hundred number. There needs to be a website because Dirt bike doesn’t have an actual store and people might get a not so warm feeling about their bikes and parts coming from a random company that doesn’t have a base.

Author's note: Please be specific to the part that need to be answered.

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