Dirt Bikes\'s management believes that the company could benefit from e-commerce

Question

Dirt Bikes's management believes that the company could benefit from e-commerce. The company has sold motorcycles and parts primarily through authorized dealers. Dirt Bikes advertises in various magazines catering to dirt bike enthusiasts and maintains booths at important off-road motorcycle racing events. You have been asked to explore how Dirt Bikes could benefit from e-commerce and a Dirt Bikes website. How could Dirt Bikes benefit from e-commerce? Should it sell motorcycles or parts over the Web? Should it use its Web site primarily to advertise its products and services? Should it use the Web for customer service? Justify your response.

Explanation / Answer

How could Dirt Bikes benefit from e-commerce?

Dirt Bikes could benefit by increasing their market share, there are many people on the world that spend money on this kind of bikes.

Should it sell motorcycles or parts over the Web?

Dirt Bike should try to sell parts over the web and provide information of the nearest authorized dealer to their customers

Should it use its Web site primarily to advertise its products and services?

It should focus on obtaining more customers by advertising and selling parts. I wouldn’t recommend to sell motorcycles because the shipping costs would be too high, plus people who purchase motorcycles usually would like to try them first.

Should it use the Web for customer service? Justify your response.

Yes, it should. Customer Service 24/7 would be a plus and customers enjoy chatting or sending emails to customer service instead of long calls.

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