Use basic managerial planning tools: A SWOT analysis is one of the basic manager
ID: 464388 • Letter: U
Question
Use basic managerial planning tools: A SWOT analysis is one of the basic managerial planning tools. Follow the steps below to demonstrate your ability to perform a SWOT analysis. 1. Select a business at which you work or are a frequent customer and describe it briefly. 2. What do you perceive the strengths and weaknesses to be from a customer perspective? Use headings and make one list for the strengths and another list for the weaknesses. 3. What do you perceive as potential opportunities and threats for this business to be? Use headings and make one list for opportunities and another for threats. Draw upon the library, web, and any other sources as needed.
Explanation / Answer
Answer:
1. Let take the case of a departmental store where everyone of use go very frequently and almost everyone is a customer to them;
2. Perceived Strengths and Weakeness;
Strengths:
a. A single roof facility for all daily needs.
b. Lucrative offers and discounted prices.
c. Availability of variety and choices among vaious brands.
d. Good customer services like home delivery and orders on phone.
Weaknesses:
a. Limited choices when one do not find the product of desired brand.
3. Perceived Opportunities and Threats;
Opportuinities:
a. To use technology and reduce cost to a great extent like bar coding, vending machines;
b. To add eating joints at the facility for snacks so that customers will spend more time and will incidently give more business
Threats:
a. Hard core competitors like entrance of big business houses in the retail business.
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