Read the case articles below by clinking on the links. Also, read the two PDF ar

Question

Read the case articles below by clinking on the links. Also, read the two PDF articles attached.

http://www.aol.com/article/2015/01/29/chilis-new-market-darling/21136297/

https://www.engagementlabs.com/press/krispy-kreme-longhorn-steakhouse-and-chilis-grill-bar-taste-online-success-while-dairy-queen-and-the-cheesecake-factory-feed-offline-conversations/

http://www.crimsonhexagon.com/blog/opinion/understanding-customer-restaurant-purchasing-behavior/

http://adage.com/article/agency-news/chili-s-spices-digital-marketing-360i/302843/

http://www.nydailynews.com/life-style/eats/chili-invests-food-presentation-social-media-article-1.2223554

http://simplymeasured.com/blog/how-applebees-buffalo-wild-wings-chilis-and-more-connect-with-customers-on-facebook/#sm.0002ef7hb1a50dmbr881j8tcu7etl

Click on the link to see Chili's facebook page:

https://www.facebook.com/Chilis

Click on the link below to access the case video. Watch the Chili's video.

https://www.youtube.com/watch?v=fP2_dRQgGtI&feature=youtu.be

Explanation / Answer

Part 1:

Strengths:

Growth in the food industry

Franchise money could be further used for growth and expansion

More visibility and easy accessibility due to global presence

Weaknesses

Increase competition

Decrease in the profits

Franchise model may not work smoothly if competitor gain market

Opportunities

To tap the untapped market across the globe

Tie up with other brands for drinks and beverages

Tie ups with corporates

Threats

More competition

Part 3:

More detailed and interactive

Informative

Regular tweets

Strong and quick customer care response

Reduction in the market share

less demand for franchise

Include more interactive activities and campaign

Details about franchise

Details about menu

Interview from celebrities about chilis review

New discounts and offers

Details about the location services and features

Photos

Part 4: Cn you send in the word documet, I m aunable to understand the handwriting

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