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An analyst must decide between two different forecasting techniques for weekly s

ID: 467237 • Letter: A

Question

An analyst must decide between two different forecasting techniques for weekly sales of roller blades: a linear trend equation and the naive approach. The linear trend equation is Ft = 123 + 1.8t, and it was developed using data from periods 1 through 10. Based on data for periods 11 through 20 as shown in the table, which of these two methods has the greater accuracy if MAD and MSE are used? (Round your intermediate calculations and final answers to 2 decimal places.)

      

       

An analyst must decide between two different forecasting techniques for weekly sales of roller blades: a linear trend equation and the naive approach. The linear trend equation is Ft = 123 + 1.8t, and it was developed using data from periods 1 through 10. Based on data for periods 11 through 20 as shown in the table, which of these two methods has the greater accuracy if MAD and MSE are used? (Round your intermediate calculations and final answers to 2 decimal places.)

Explanation / Answer

The Linear Regression line for given data is given as Ft = 123 + 1.8t. By using this fitting line forecast values for next periods are calculated as follows:

Linear Regression method of Forecasting

t

Units Sold

Forecast Value (Ft =123+1.8t)

Forecast Error (Et = At - Ft)

Absolute Deviation (|Et|)

Squared Error (Et2)

11

143

142.8

0.2

0.2

0.04

12

146

144.6

1.4

1.4

1.96

13

152

146.4

5.6

5.6

31.36

14

142

148.2

-6.2

6.2

38.44

15

154

150

4

4

16

16

152

151.8

0.2

0.2

0.04

17

155

153.6

1.4

1.4

1.96

18

155

155.4

-0.4

0.4

0.16

19

159

157.2

1.8

1.8

3.24

20

165

159

6

6

36

Total

14

27.2

129.2

Mean Absolute Deviation (MAD) = average of the absolute value of forecast deviation

MAD (Linear) = 27.2/10 = 2.72

Mean Square Error (MSE) = average of the squared value of forecast deviation

MSE (Linear) = 129.2/10 = 12.92

Simple Naive method

According to naïve method forecast value of required period is equal to demand in most recent period. Thus, according to naïve method forecast for time period 12 will be equal to actual demand occurred in most recent previous period, 11.

Naive method of Forecasting

t

Units Sold

Forecast Value (Ft =123+1.8t)

Forecast Error (Et = At - Ft)

Absolute Deviation (|Et|)

Squared Error (Et2)

11

143

12

146

143

3

3

9

13

152

146

6

6

36

14

142

152

-10

10

100

15

154

142

12

12

144

16

152

154

-2

2

4

17

155

152

3

3

9

18

155

155

0

0

0

19

159

155

4

4

16

20

165

159

6

6

36

Total

22

46

354

Mean Absolute Deviation (MAD) = average of the absolute value of forecast deviation

MAD (Naïve) = 46/9 = 5.11

Mean Square Error (MSE) = average of the squared value of forecast deviation

MSE (Linear) = 354/9 = 39.33

  MAD (Naive)

2.72

  MAD (Linear)

12.92

  MSE (Naive)

5.11

  MSE (Linear)

39.33  

The MAD and MSE of linear regression method is less than that of Naïve method, thus, linear regression method has higher accuracy than Naïve method.

Linear Regression method of Forecasting

t

Units Sold

Forecast Value (Ft =123+1.8t)

Forecast Error (Et = At - Ft)

Absolute Deviation (|Et|)

Squared Error (Et2)

11

143

142.8

0.2

0.2

0.04

12

146

144.6

1.4

1.4

1.96

13

152

146.4

5.6

5.6

31.36

14

142

148.2

-6.2

6.2

38.44

15

154

150

4

4

16

16

152

151.8

0.2

0.2

0.04

17

155

153.6

1.4

1.4

1.96

18

155

155.4

-0.4

0.4

0.16

19

159

157.2

1.8

1.8

3.24

20

165

159

6

6

36

Total

14

27.2

129.2

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