Some people suggest that all business communication is a form of persuasion - th

Question

Some people suggest that all business communication is a form of persuasion - that is, you are attempting to motivate others to think and/or do as you suggest. Others suggest that you should use persuasion only in rare circumstances. For example, in the recent Dale Carnegie Training book called "The 5 Essential People Skills", the authors write the following: It has been said that persuasion is like a savings account. The less you use it, the more you've got. Learn how to use your powers of persuasion well and at the appropriate moments. With time and practice, you'll be able to have positive influence on people's decisions in any number of areas. Then there's an argument that what business people are about (actually what people are about) is persuading and reacting to persuasion. Review this video: This week, let's discuss your perspectives on the above, and how often and when you should use persuasion in the workplace. Also, let's key in on just what it is when we talk about persuasion. I would agree that in almost any business communication there is an element of "the ask". That is, you will rarely in your business career engage in a communication where you are not asking someone to either do or think in a way you are suggesting. But is this the same as persuasion? Is there a difference? Beyond these points, as business communicators, should we shy away from being persuasive? Is persuasion something we actually get paid to do? Is it something we even can avoid, or should we accept it and try to turn it to the positive? https://youtu.be/iv0Vzr88xZo

Explanation / Answer

Persuasion tactics is used on the basis of different occasions and situations. But there are certain things which could help us to understand when we should use persuasion technique.

It should be used when all the facts are being clear and it is on the finger tips or it is been taken in the notebook. Any claims which can be documented and need not to be overly humble.

It is equally important to understand and know the audience, kind of people their opinion, needs, interest and what arguments can persuade them. It is also important to express the similarity between your argument and your audience likes and dislikes.

Opinion leaders also play a very important role in the mastering of facts and expressing the similarities. Opinions leaders could be politicians, actors, business people, industry experts, etc.

Opening should be strong and it should be at that time when audience have the highest attention.

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