(1) Distribution involves making products available to the consumer. T F (2) No
ID: 469418 • Letter: #
Question
(1) Distribution involves making products available to the consumer.
T F
(2) No single pricing formula will work for all businesses, nor is there a formula that will assure maximum profits in all situations. T F
(3) Physical distribution starts with understanding consumer needs/wants and finding low-cost solutions to getting goods to consumers. T F
(4) The focal point of marketing decisions is the customer. T F
(5) With intensive distribution, manufacturers are usually very careful in their selection of responsible retailers who sell their products. T F
(6) A brand helps a company differentiate its offerings from those of competitors.
T F
(7) Understanding the characteristics and motivations of the ultimate consumer is one of the most important responsibilities of a Marketing Manager. T F
(8) The aim of market segmentation is to identify groups of buyers based on similarities and then develop a marketing strategy based on those similarities. T F
(9) Many consumers use price as an indicator of quality. T F
(10) Competitive analysis strives to discover a competitive advantage.
T F
(11) Information gleaned from an assessment of competition helps companies plan their own marketing strategies. T F
(12) Firm’s must consider the product’s stage in the life cycle, its importance to the firm’s portfolio, the competitor’s intentions and resources, the product’s price and quality sensitivity, when responding to a competitors price change. T F
(13) The ideal price for any product or service is one that is acceptable to both
the buyer and the seller (perceived value). T F
(14) Distribution includes both physical movement of products and the
establishment of intermediary relationships to guide and support the
movement of products. T F
(15) The role of marketing is to achieve the company’s objectives by making profitable sales of products to identified markets. T F
(16) To establish and sustain customer loyalty, companies should emphasize the creation of value. T F
(17) The development of marketing strategy usually does not involve identification of the target market because the seller is not particular as to who buys the product as long as there are profits. T F
(18) Competition is considered a controllable variable for most large, successful companies. T F
(19) Although a major task of marketing managers is to acquire strategic information, one of the major difficulties is in interpreting the information they receive.
T F
(20) The aim of marketing research is to find out who the customers are, what the customers want/need, where and when they want it. T F
(21) A marketing manager’s task is to match the company’s strengths with the opportunities in the market. T F
(22) A competitive advantage is an edge over a rival in securing customers and defending against competitive forces. T F
(23) Customer value analysis is vital in securing a competitive advantage.
T F
(24) Exclusive distribution often involves a binding contract between the manufacturer and retailer. T F
(25) In order to successfully market itself, every business needs to focus on
what’s special and different about their product/service offering.
T F
(26) The ultimate goal of doing a S.W.O.T. analysis is to acquire the necessary information to be able to achieve a competitive advantage. T F
(27) A benefit of doing a Situational Analysis (S.W.O.T) is that it fosters collaboration among managers of different functional areas. T F
(28) In order for a S.W.O.T analysis to be effective, one should examine issues from a competitors’ perspective. T F
(29) It is important to separate internal issues from external issues when doing a S.W.O.T. analysis. T F
(30) A patented process can be viewed as a potential strength for the company that owns that patent. T F
(31) Limited distribution can be perceived as a potential weakness of a company. T F
(32) If rival are complacent, it can be a potential opportunity for you in developing a marketing strategy. T F
(33) It is the goal of every marketing manager to convert weaknesses into strengths and threats into opportunities for their company. T F
(34) The S.W.O.T. analysis provides little guidance on how the firm might structure its’ marketing strategy. T F
(35) When designing the marketing strategy, a marketing manager needs to take into account his/her marketing composition/mix (product, price, promotion and place).
T F
(36) Knowing your competitors is a key ingredient of your market strategy.
T F
(37) Every product or service has a definite “life cycle” – few can be sold for ever without changes. T F
(38) Promotion is a form of persuasive communication, or getting others to do what you want them to do. Its function is that of informing consumers about a product or service and influencing them to buy that product or service. T F
(39) Competition provides the rationale for strategy. T F
(40) The three basic components of a distribution channel are (1) producers & manufacturers, (2) intermediaries, and (3) ultimate consumers. T F
(41) Promotional elements include which of the following?
a. personal selling
b. advertising
c. sales promotion
d. publicity
e. ALL OF THE ABOVE
f. NONE OF THE ABOVE
(42) In regards to the “Product” of the Marketing Mix, a marketer must take into account which of the following items?
a. Quality.
Styling.
Design.
Benefits.
Warranties.
ALL OF THE ABOVE.
NONE OF THE ABOVE.
(43) What is the ultimate purpose of segmenting the market?
a. to increase profits.
b. to conduct research more effectively.
c. to gain more market share.
d. to pinpoint needs of buyers among various groups.
e. to position the product/service appropriately.
f. NONE OF THE ABOVE
(44) Strategic Planning is the process which involves the review of:
Market Conditions
Customer Needs
Competitive Strengths and Weaknesses
Sociopolitical, Legal and Economic Conditions
Technological Developments
Resource Availability
ALL OF THE ABOVE
h. NONE OF THE ABOVE
(45) Major categories of consumer characteristics used to segment markets include:
demographic
geographic
psychographic
behavioral
all of the above
(46) Some components to consider when setting a price include:
a. What are customers willing to pay?
b. What is the break-even point; are all costs covered?
c. How much profit do you want to make?
What is your competition charging?
ALL OF THE ABOVE.
NONE OF THE ABOVE.
(47) The marketing plan:
reflects past experience
assesses current trends
provides direction for implementation
includes an action plan
all of the above
(48) The Marketing mix includes all of the following except:
Product
Price
Placement
Promotion
Target market
(49) What is the greatest benefit of market research?
a. The quantitative data provides a deep understanding of customers.
b. It allows marketers to understand how customers use a product.
c. By truly understanding customers’ wants, needs, and motivations marketers can create products that respond to those needs.
d. If the questions are asked correctly, the data will be invaluable.
e. ALL OF THE ABOVE
f. NONE OF THE ABOVE
(50) Matching your company’s strengths to opportunities creates:
competitive advantage
operational excellence
product leadership
customer intimacy
all of the above
BONUS QUESTION (5 pts):
What is meant by Supply Chain Management and why has it become so important in our discussion of marketing today?
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Explanation / Answer
A ) ( 1) = T
Explanation : The main use of distribution channels to make the service or product available to the end user.
A ) ( 2) = T
Explanation : We cannot base on a single formula to operate a businesss, since the external environment of the business is unstable, the tastes and preferences of the customers change, competitive prices of our copetitors keep changing, so we need to formulate a new plan for a new situation.
A ) ( 3) = T
Explanation : order processing includes taking the order,and motto is customer satisfaction.
A ) ( 4) = T
Explanation : Customers are the main observation for the marketing department, how to market a product that can deeply penetrate into the target area.
A ) ( 5) = T
A ) ( 6) = T.
A ) ( 7) = T.
A ) ( 8) = T.
A ) ( 9) = T.
A ) ( 10) = T.
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