Companies are consolidating their global advertising in an effort to: create a d

Question

Companies are consolidating their global advertising in an effort to:

create a dynamic global image.

gain greater leverage over their agencies.

reduce economies of scale.

market products that are steeped in the cultural heritage of a country.

counter resistance from the local population.

create a dynamic global image.

gain greater leverage over their agencies.

reduce economies of scale.

market products that are steeped in the cultural heritage of a country.

counter resistance from the local population.

Explanation / Answer

gain greater leverage over their agencies.

It provides a great cost efficiency to the company and with a larger budget available it becomes an important account for advertising agency.With larger budget the company can employa a bigger agency and it also helps to manage communication globally.

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