Some marketers feel that the image of the particular channel in which they sell

Question

Some marketers feel that the image of the particular channel in which they sell their products does not matter-all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images-such as a retail store-can be critical and must be consistent with the image of the product. So does it matter where you sell? What is your position on this debate?

To answer these two discussion questions, please first explain what a marketing channel is and why marketing intermediaries are needed. In your response, please use relevant concepts and theories

Explanation / Answer

Depending upon the type of product the selling channel is decided by the product owner in order to reach the right customer. Deciding a market channel is key factor for the product sales.

Marketing channel is the way the product reaches the right customer.

Market intermedaries are needed to understand the product competitve market, to improve brand value for the product, to boost the sales of the products.

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