A company approaches you to develop an e-business presence which will include B2

Question

A company approaches you to develop an e-business presence which will include B2C (this is how your eCommerce solution will provide the medium for the company you choose to SELL the product to the customer as well as B2B (this is how your eCommerce solution will be sold and implemented to the company that you are proposing to). Here is an outline of the project requirements and the associated points. Address each of the points in the outline specifically to the eCommerce solution that you are proposing, not the specifics of the actual company. 1. Executive Summary (required): The basics of your business plan to the company of your choice. This is your idea with the specifics on what you will do for the company. In essence, an overall summary of your project.(two-page maximum) 2. Business Description (required): Specifically, what will your –solution do, and how will this enhance their company ? (one-page maximum) 3. Marketing Plan (required): Include the following sections regarding your eCommerce plan. (five-page maximum) • Customers (how will they be reached via eCommerce) • Competitors (how are they using eCommerce) • Advertising (how will you advertise to customers related to eCommerce options) • Pricing How much will your solution cost • Delivery and payment (how will you deliver the finished solution, receive conformation that the project has been completed, and how will you be paid i.e. Installments, upon completion?) 4. Research & Development (required): This is where to get into the technical aspects of your eCommerce plan. Include what current competitors are doing, how your plan is competitive, and continuing plans for R&D (two-page maximum) 5. Risks (required): In addition to regular business risks, such as downward industry trends, cost overruns, and unexpected entry of competitors, also include risks specific to the Internet, such as security risks. (two-page maximum) 6. Financial (required): Cost of development and implementation. (one-page maximum) 7. Timeline (required): Viable schedule for the time needed to gather requirements and implement the solution. (one-page maximum) 8. Bibliography and Appendices Provide three valid sources to support the direction and implementation of your eCommerce solution

Explanation / Answer

Hi,

Below is the solution to your question:

A company approaches you to develop an e-business presence which will include B2C (this is how your eCommerce solution will provide the medium for the company you choose to SELL the product to the customer as well as B2B (this is how your eCommerce solution will be sold and implemented to the company that you are proposing to). Here is an outline of the project requirements and the associated points. Address each of the points in the outline specifically to the eCommerce solution that you are proposing, not the specifics of the actual company. 1. Executive Summary (required): The basics of your business plan to the company of your choice. This is your idea with the specifics on what you will do for the company. In essence, an overall summary of your project.(two-page maximum) 2. Business Description (required): Specifically, what will your –solution do, and how will this enhance their company ? (one-page maximum) 3. Marketing Plan (required): Include the following sections regarding your eCommerce plan. (five-page maximum) • Customers (how will they be reached via eCommerce) • Competitors (how are they using eCommerce) • Advertising (how will you advertise to customers related to eCommerce options) • Pricing How much will your solution cost • Delivery and payment (how will you deliver the finished solution, receive conformation that the project has been completed, and how will you be paid i.e. Installments, upon completion?) 4. Research & Development (required): This is where to get into the technical aspects of your eCommerce plan. Include what current competitors are doing, how your plan is competitive, and continuing plans for R&D (two-page maximum) 5. Risks (required): In addition to regular business risks, such as downward industry trends, cost overruns, and unexpected entry of competitors, also include risks specific to the Internet, such as security risks. (two-page maximum) 6. Financial (required): Cost of development and implementation. (one-page maximum) 7. Timeline (required): Viable schedule for the time needed to gather requirements and implement the solution. (one-page maximum) 8. Bibliography and Appendices Provide three valid sources to support the direction and implementation of your eCommerce solution

Executive summary:

In this e-commerce based B2C model, business Website is a place where all transactions take place between a business organization and consumer directly.

In B2C Model, a consumer goes to the website, selects a catalog, orders the catalog and an email is sent to business organization. After receiving the order, goods would be dispatched to the customer. Following are the key features of a B2C Model

Following are the steps used in B2C e-commerce

A consumer

This E-Commerce website provides following features

Business Description:

So now for this business below is the plan for e-commerce website:

Marketing Plan :

overall customer acquisition strategy:

·         Social Media

·         SEO

·         Friends & Family

·         Paid Advertising

Goals & Objectives

This is where you set the stage and paint a broad picture of what your marketing activities will be focused on for the upcoming year.

Goals might include (but are not limited to):

·         Penetrating or Creating a Market

·         Stealing Customers From an Established Competitor

·         Expanding Product Distribution (on or offline)

·         Launching a New Product or Product Line

If the goal is “Grow Revenue by 25% each Quarter ” your objectives might be:

·         Add 40 new customers/month

·         Increase repeat purchases by 10%

·         Increase AOV by 15%

Organization Mission Statement & Value Proposition

This is typically a finely-honed paragraph that considers the following:

·         A stable, long-term vision of the company and answers questions like:

·         Why are we in business?

·         What markets do we serve and why?

·         What are the main benefits we offer our customers? ( Low prices? High quality? Hand-crafted? Carefully curated?)

·         What does the company want to be known for?

·         What does the company want to prove to the industry, customers, partners, etc?

·         What’s the general philosophy for doing business?

·         What products/services does the company offer?

Target Customers

In this section of the marketing plan, detail everything you can about your target customer or customer groups.

This includes any relevant customer demographics:

·         Age

·         Gender

·         Geographic location

·         Income

·         Purchasing Power

·         Family Status

·         Or any other quantifiable data

When evaluating your target market try to answer the following questions:

·         What are the needs/benefits sought by the market overall?

·         Who uses the product?

·         Why do they use the product?

·         When do the use the product?

·         How is the product used?

Situational Analysis

This section of your marketing plan is to provide a snapshot of where everything stands at the time the plan is presented.

1. Current Products

Product Attributes

What are the main features of the products, and major benefits received by those using the product, current branding strategies, etc - If you’re selling the same product other retailers, the “product” would be in how you’re positioning the product category and the benefits of buying from you instead of everyone else.

Pricing

Describe pricing used at all distribution levels, including the pricing to final users, wholesale buyers, the incentives offered, discounts, etc

Distribution

Talk about the various ways the product is made accessible to final users, including the channels used, major benefits received by distributors, how the products are shipped, process for handling orders.

Promotion

Describe the promotional strategies and tactics in terms of advertising, sales promotions, personal selling, public relations and how the product is currently positioned in the market.

Take inventory of which promotions exceeded expectations in the previous year, and which did not perform to expectations. Include hard numbers when possible.

Services Offered

Discuss the various services offered to final users and distributors before, during & after the sale.

Distributor Networks

Evaluate how your company’s product is currently (or will be) distributed.

This includes your own website, any third-party marketplaces you might sell on, physical retailers, pop-up shops, affiliates, referrals from existing customers etc.

Competition Analysis

This is where you’ll examine your primary competitors serving the same target market.

You’ll want to analyze direct competitors:

·         Target markets served

·         Product attributes

·         Pricing

·         Promotion

·         Distribution & Distribution Network

·         Services Offered

You’ll also want to discuss their strengths and weaknesses including

·         Financial standing

·         Target market perception

·         R & D capabilities

urrent Financial Condition

Using charts, tables, and graphs along with a brief paragraph explaining what you’re looking at will prove invaluable for making the information easy to digest.

Current Sales Analysis

Overall industry sales and market share:

·         Total market sales

·         Total for your company’s products

·         Total for competition

By segments/ product categories:

·         Total for segments/product categories

·         Total for company’s products

·         Total for competition

By distribution channel

·         Total for each channel

·         Total for company’s product by channel

·         Total for competition by channel

By geographic region:

·         Total for each region

·         Total for company’s product(s) by region

·         Total for competition by region

Competitive information might be difficult to obtain on your own. Depending on where your business is at, It may be worth working with an agency to conduct the competitive intelligence for you.

Profitability Analysis

In addition to the sales analysis, you’ll want to look at how your expenses impacted those sales, and identify the areas where you should scale back or double down.

Marketing expenses:

·         Direct - those that can be tied back to the product. (i.e ad spend, spend on creative assets, etc)

Indirect - expenses that are tied to talent and technology fees.

Security

eCommerce sites should support SSL to encrypt information that needs to remain secure. This is especially true for credit card and payment information, but also any customer information like address, phone number, email, etc. Customers have an expectation that their personal information will remain secure when they make a purchase online, so ensuring that SSL is implemented is not just a good idea, but something that is absolutely essential for ensuring that your customers trust that their information will remain secure. In addition, security is required to meet PCI compliancefor any business which accepts credit card payments.

Hope that helps...HAPPY ANSWERING!!!!!!!

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